welcome to The wishlist

Where Beauty Meets Desire

Shop Now
Our bestseller

Elegant & Beauty-focused

Shop our TooFaced collection
Shop Now

Our story

We’re two friends who share a lifelong passion for all things beauty—makeup, skincare, and everything in between. What started as countless conversations about our favorite products and routines quickly grew into a bigger dream: to make these essentials accessible to everyone.

That’s why we created TheWishlist—a space where beauty lovers like us can find carefully chosen products that inspire confidence, self-expression, and care.

For us, beauty isn’t about trends or rules. It’s about feeling good in your own skin and having the right tools to express yourself. Through TheWishlist, we’re bringing together the products we love and trust, so you can build your own beauty story.

We believe everyone deserves access to high-quality makeup and skincare—and we’re here to make that happen.

Welcome to our Wishlist. We’re so excited to share it with you.

The Wishlist

From flawless foundations to bold eye looks. Shop clean, curated beauty made for every mood.

Turn up the volume with Too Faced mascara.

A luscious, high-impact formula that lifts, lengthens, and adds bold drama to every lash. With just one swipe, get irresistibly full, fluttery lashes that last all day, because your eyes deserve to do all the talking.

view details